News
Client: Phones4U
Brand: Retail Refresh Programme
Where: UK Stores
When: Feb-August 2010-01-28
H Squared Ltd won the pitch to design and build the new instore retail display fixtures for Phones4U in a 10 month programme of re-inventing the look and feel of the in store offering to customers.
With a new stylish fixturisation as well as implementing features including impulse buy areas and helping to hero new products the interiors of Phones4U are changing!
Click here to see this in-store display in amazing, interactive virtual reality!
Client: Superdrug
Brand: Christmas Window Campaign
Where: UK Stores
When: December 2009
To create an interesting window campaign for the top 30 Superdrug stores in the UK, we designed and developed a 3D window system, with a front graphic with windows cut into it, with white opal acrylic boxes on suckers to the window behind.
This allowed the stores to promote 3 for 2 offer of products in the window with MAXIMUM impact. A system that with a change of graphic will be used for Valentines and other promotions throughout the year giving a great return on investment.
Client: Samsung
Brand: Interactive Display
Where: Currys Lakeside
When: December 2009
To launch Currys store at Lakeside, the biggest electrical store in the UK in December 2009 Samsung commissioned H Squared to design, produce and install a flagship mobile phone display.
With interactive phones displays, with LED light change computer system as well as two 40” touch screen systems with remote media content management we have delivered a unique in store feature.
Client: Samsung
Brand: Genio Phone launch
Where: Phones4U – UK
When: Oct/Nov/Dec 2009
To launch Samsung’s latest mobile phone - Genio - Designed, developed, manufactured and delivered direct to store by H Squared to all Phones4U Stores across the whole of the UK. The photo shows the free standing unit at a hotpsot in the the Phones4U store in the Highcross Shopping centre in Leicester.
Designed for maximum impact in store the unit incorporates specially designed dummy packaging allowing customers to simply "grab and go" - they pick up the box and go straight to an express till in store to ensure a swift and easy purchase.
Client: Samsung
Brand: Jet
Where: Fonehouse Stores - UK
When: Oct/Nov 2009
For maximum street impact we designed and installed these great windows for Samsung Mobile – to support the latest above the line campaigns for the JET handset. Installed into Fonehouse windows in the UK by our teams.
By using contravision we allow maximum impact from the exterior of the retail units, but for customers and staff inside the graphic is only on the outside, and light is allowed through to ensure good interior ambience and light.
Client: Phones4U
Brand: Samsung / Phones4U
Where: Phones4U Head Office
When: Oct 2009-10-19
Phones4U wanted to refresh their head offices, to inject some of their great above-the-line personality in-house to keep staff on brand at all times. In collaboration with Samsung we have turned a once-dull working environment into a fun and energised space, with chill out zones, meeting areas, gadget displays, media screens, interactive screens and lightboxes for high impact.
The makeover was a non-stop 36 hour transformation over a weekend. The working staff left on a Friday night and returned to see the new office on the Monday morning to their delight!
